Founder and Designer Alice Was Born in Cannes, France, in 1993. Coming from A Family of Doctors and Engineers, Alice Was Taught from A Very Young Age About the Importance of Working Hard for Your Money, and Even Harder in Order to Have a Successful Career. She Discovered Her Passion as An Entrepreneur and Future Business Woman in Those Very Early Years, Doing Things Like Selling Gadgets She`d Built or Repaired, Doing Extra Chores, and Even Creating Pop-Up Restaurants for Her Family, All to Make an Extra Couple Dollars.